Mastering Online Lead Conversion – with Ro Malik – EP020

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Mastering Online Lead Conversion – with Ro Malik – EP020

If you don’t contact an online lead within 10 minutes, your opportunity to reach the prospect drops by 50%. By the 30-minute mark, you are looking at a 90% failure rate. We all know that speed-to-contact is the #1 factor in conversion, yet you’d have to be superhuman to respond to every incoming lead within five minutes. And the vast majority of us can’t afford to hire and train an Inside Sales Agent (ISA) to respond to and qualify each prospect. In the meantime, we are throwing away money on Zillow and Facebook leads that we don’t have time to nurture. There has to be a better way, right?

Ro Malik is the cofounder and CEO of Conversion Monster, a team of ISAs who help agents across the country convert online leads and expired listings. Ro also serves as a real estate broker with Keller Williams in Chicago, and he was recognized as a 2017 Top Producer by The Chicago Association of Realtors. He has been in the industry since 2003, and his diverse experience ranges from the lending space to real estate investing.

Today, Ro joins Jeff to explain how solving his own problem around responding to leads led to the creation of Conversion Monster. He describes how the service qualifies and nurtures leads, staying in front of prospects until they are considered hot. Ro offers insight around Conversion Monster’s expired listings program and the cost savings of their platform over hiring in-house ISAs. Listen in to understand how agents can track Conversion Monster’s follow-up efforts in real time and learn how lenders and realtors might partner to leverage the service for their mutual benefit!