7 Steps to Recruiting a Massive Agent Team – with Mike Bernier- EP02
Mike Bernier and his partner, Long Doan, started with an agent team of eight back in 2014. Four years later, they have grown the team to 375! So, what is their secret? How do they go about recruiting realtors?
Today, Mike joins Tristan and Jeff to share his seven-step process for attracting agents to the Realty Group team. He describes the turning point when he and Long realized they either had to downsize or scale and explains their intention to be a disruptor, providing the brokerage they’d always wanted. Listen in as Mike speaks to his understanding of agent pain points and learn how a smooth onboarding process can serve to amplify your recruiting efforts!
Key Takeaways
How Mike leverages mastermind groups to learn and grow his business
The turning point when Mike realized he had to either downsize or scale
How Mike and Long found a different way to thrive in a changing market
How understanding agent needs has made Mike’s team grow and thrive
Why Mike has a dedicated platforms assistant to help agents with tech
The 7-step recruiting process that took Mike’s team to 375 in 4 years
- Articulate your WHY
- Identify ideal agent
- Determine value prop
- Create custom audiences
- Target on all platforms
- Tighten onboarding process
- Increase social proof
The script Mike’s VA uses to make 2 to 3 networking appointments/day
How a smooth onboarding process can magnify your recruiting efforts
Mike’s robust, automated 30-day onboarding process for new agents
Connect with Mike Bernier
Call (651) 587-2396
Connect with Lab Coat Agents
Lab Coat Agents Facebook Group
Resources
The E Myth: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber
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Posted On Twitter By @PfitzerMortgage