Creating Media Around Your Brand to Attract Business – with Mike Cuevas – EP015

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Creating Media Around Your Brand to Attract Business – with Mike Cuevas – EP015

There are a lot of shiny objects in the realm of real estate marketing, and everyone seems to be throwing their marketing dollars at the next big thing in lead generation. But what if you could attract business rather than chasing it? What if you could grow a database of people who like you for who you are as a person—and leverage that sphere of influence to generate referrals? The good news is, you CAN do those things by creating media around your personal brand.

Mike Cuevas has been in the real estate business for 16-plus years, cutting his teeth as an agent in the Chicago market. Early on, Mike realized the value of staying top-of-mind with your database and practicing content marketing. Today, he is the Real Estate Marketing Dude, providing done-for-you video and content marketing services for real estate agents, lenders and mortgage professionals. Mike helps his clients develop a brand story and stay in front of their audience—without having to talk about real estate!

On this episode of the podcast, Mike joins Jeff to explain how he was able to attract business as a real estate agent—without buying leads. He discusses the immense value of staying in front of your database and mining the people who already know, like and trust you as a referral source. Listen in for Mike’s insight on developing a brand based on what you’re passionate about and creating media around that core message.