Elevate Your Real Estate Business with Custom Marketing – with Jason Holdinski- EP005
A single door hanger is not enough. To make an impression and earn the trust of a neighborhood, you need a comprehensive marketing plan that consistently showcases you as the agent-expert in that area. Your website, print materials and Facebook ads should work together to target leads and position you as the go-to real estate professional in that niche market. But how, exactly, do you make all of those pieces work in tandem?
Jason Holdinski is the Founding Principal at The Hyper-Farmer, a full-service real estate marketing firm that offers luxury design and print ads as well as top-of-the-line web products. The Hyper-Farmer employs a circle prospecting strategy, elevating the business of the average real estate agent through hyper-local analysis and niche-specific marketing. Jason has an extensive background in real estate marketing, with expertise in advanced web and graphic design and digital marketing strategy.
Today, Jason joins Jeff to share The Hyper-Farmer’s hyper-local approach to real estate marketing. He explains how his firm can take your branding to another level, providing a start-to-finish marketing plan that connects web, print and Facebook retargeting for maximum effectiveness. Listen in for Jason’s insight on making your website work for you and learn how The Hyper-Farmer can customize a marketing plan to grow your real estate business!
Key Takeaways
The benefits of Hyper-Farmer
- Full-service real estate marketing
The fundamentals of an IDX feed
- IDX = Internet Data Exchange
- Transfers MLS info to website
Jason’s hyper-local approach
- Pull stats specific to neighborhood
- Market to niche communities
How Hyper-Farmer elevates the business of an average agent
- Take branding to another level
- Showcase as neighborhood expert
Hyper-Farmer’s most popular service
- Circle prospecting strategy
Hyper-Farmer’s start-to-finish marketing plan
- Website to complements print ads
- Facebook retargeting
How to make your website work for you
- View as catalogue, continue to add content
How agents can leverage video cards
- Mail with imbedded video
- Target niche (i.e.: FSBOs)
Jason’s personal approach to working with agents
- Understand goals, help grow
- Create buzz through website
- Add direct mail farming
Connect with Jason
Email team@hyperfarmer.com
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