Grow Your Business with Green Screen Video Marketing – with Justin Barr- EP010
If you’re interested in growing your business as a real estate agent or mortgage professional, video is an essential strategy—and green screen marketing can give you an edge over the same old talking-head videos your competition produces.
Justin Barr is the founder Green Screen Video Marketing, a firm that produces, films, and edits video content for social media. Justin works with real estate agents and mortgage brokers to support them in building a brand, educating their database, and entertaining their audience via green screen video.
Today, Justin joins Jeff to explain what attracted him to video as a medium and how he came to start his own marketing business. He shares the fundamentals of green screen, including the tools you need to get started. Justin walks us through several examples of how a real estate agent or mortgage professional might use video to create awareness, build brand recognition, and stay top of mind. Listen in for Justin’s insight around overcoming the fear of being on camera and learn how Green Screen Video Marketing can help you grow your business!
Key Takeaways
Justin’s background in video
- Early adopter of video as expression/entertainment
- Started helping others with editing, production
What attracted Justin to video
- Opportunity to showcase talents, personality
- Breed success by being true to yourself
The fundamentals of green screen video
- Green cloth on wall to isolate background
- Add text, music and graphics to tell story
How Justin works with people all over the country
- Client needs cloth, lights, tripod and mic (under $200)
- Film on iPhone and upload, Justin does editing
How real estate and mortgage professionals might use video
- Property tours/listings and content education
- Introductory, lifestyle, holiday and personality
- Grab attention, create awareness and build brand
The 80/20 rule applied to video
- Only 20% of content needs to be business-related
- ‘Right clients will call you for the right reasons’
The excuses people use for avoiding video
- Fear of what other people think
- Time, monetary investment
- Don’t know where to begin
Why creativity is the future of video
- Keep people guessing, interested
- Differentiate by standing out
Connect with Justin
Email greenscreenmarketing@gmail.com
Green Screen Marketing on YouTube
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Posted On Twitter By @PfitzerMortgage