Hiring the Right Agents in a Real Estate Market Shift – with Marc King of Keller Williams – EP04
For brokers with a strong work ethic, the coming downturn is not necessarily a bad thing. In fact, Marc King sees the shift as an opportunity to attract top producers and gobble up market share, capitalizing on the moment to generate lifelong wealth.
Marc is a 20-year veteran of the real estate business and current Team Leader and Market Share Developer of Keller Williams Realty Chesterfield. Today, Marc joins Tristan, Nick and Jeff to offer insight around the coming shift and discuss hiring talent in a downturn. He explains why skill is more important than speed and how top producers will seize the moment to gain market share. Marc also speaks to the value of building your database, investing in your real estate business differently in a down market, and developing the willingness to adapt and change. Listen in for Marc’s advice on attracting talent through time, leverage and opportunity—and learn how you can make use of new tech to WIN despite the downturn!
Key Takeaways
Marc’s advice on doubling your lead gen in a market shift
Why skill is more important than speed in a down market
Marc’s insight on attracting talent rather than chasing it
How top producers will seize the moment to gain market share
How it will take twice the activity for the same closing numbers
The value of becoming a local expert who knows your market
How to approach investing in your business in a downturn
The significance of being willing to adapt and change
Marc’s tips on how to approach hiring in a down market
How to turn an office around by creating opportunity for others
How the predictive analytics of emerging tech will help agents
Why building your database is more important than ever
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