Leveraging Postcard Farming to Generate Leads Long Term – with Dean Jackson – EP01
Attracting leads is a whole lot more fun (and profitable!) than chasing them. But many real estate agents struggle with designing a lead gen system that works for the long term. Dean Jackson is the father of postcard farming, and he has created a method for getting prospects to raise their hands year after year.
Today, Dean joins Tristan to discuss how his early days of cold calling inspired him to develop a postcard farming system. He shares the progression of his marketing strategy, from getting his name out there to getting prospects names to come in. Dean explains why he shifted from targeting clients in the market to sell NOW to cast a wider net in a particular neighborhood. Listen in for insight on how providing a free report on home prices leads to long-term success and learn why there is big opportunity in real estate for savvy agents who understand marketing!
Key Takeaways
How Dean was inspired by Claude Hopkins’ customer-centric approach to marketing
Dean’s advice on building a business that fits naturally with your likes/tendencies
How the hamster wheel of cold calling led Dean to create a postcard farming system
Dean’s shift from getting his name out there to getting prospects names to come in
How Dean leverages self-interest to attract clients in the market to sell NOW
Why providing a free report on home prices has proven to be most successful
How Dean supplements his postcard farming system with social media marketing
The case study demonstrating the longevity of Dean’s free report strategy
How Dean amplifies the impact of his postcards with ‘breaking news’ videos
Why Dean sees big opportunity in real estate despite the likely market shift
Connect with Dean Jackson
Connect with Lab Coat Agents
Lab Coat Agents Facebook Group
Resources
My Life in Advertising and Scientific Advertising by Claude C. Hopkins
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