Personal Brand Development - with Tonya Eberhart and Michael Carr- EP10 - PAK Region - USA Mortgage
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Personal Brand Development – with Tonya Eberhart and Michael Carr- EP10

Tonya Eberhart, founder of BrandFace, and Michael Carr, president, and CEO at Michael Carr & Associates talk to the Lab Coat Agents Podcast host Jeff Pfitzer about personal brand development. Tonya and Michael discuss the factors that brought them together, the importance of brand-building, their product BrandFace, and ideas for how to create a strong brand that attracts your ideal customer via differentiation.

Episode Highlights:

  • Tonya Eberhart and Michael Carr talk about how they got their start with personal branding
  • How the concept behind BrandFace took off
  • Where BrandFace came from
  • What BrandFace can do for its clients
  • How Michael’s business benefited from BrandFace
  • Do clients ever fear being pigeonholed by being known for one city?
  • The areas Michael sells real estate in
  • Put your focus where you want your outcome to be
  • Tonya and Michael give examples of realtors they’ve branded
  • How they formulate their clients’ personal brands
  • The next step after identifying their client’s brand
  • Content is everywhere you look if you start thinking that way
  • The ideal real estate client
  • The resources, and value, BrandFace offers in their workshop groups
  • BrandFace clients are coming from all over
  • The size of BrandFace’s team
  • How to reach BrandFace if interested in working with them

3 Key Points:

  1. The secret of Michael’s success is going all in.
  2. BrandFace’s three-step process is: define, develop, and display.
  3. People don’t do business with a logo. They do business with a person.

Resources Mentioned:

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