Powerful Facebook Strategy Through Elevated Real Estate Marketing – with Travis Thom- EP003
Frustrated by the poor quality of leads you are getting from Facebook? Don’t give up just yet! The problem may be that you simply don’t know how Facebook ad targeting works—and with the help of a professional, you CAN leverage the most powerful ad platform on the planet to the advantage of your real estate business.
Travis Thom is the leading Facebook marketing strategist in the real estate industry. He has 15 years of experience as an agent, and Travis’ early adoption of digital marketing strategy led his brokerage to handle 70% of the Albuquerque condo and townhome development market share. In 2014, Travis made the decision to take his marketing expertise to the next level, and he founded Elevated Real Estate Marketing, a global platform that helps real estate agents generate leads and convert them into listings via a Facebook coaching practice and done-for-you campaigns. Travis also serves as an advisor for the real estate vertical of the prestigious Facebook Advisory Group.
Today, Travis sits down with Jeff to share his struggles as a 19-year-old in the real estate industry and his early introduction to digital marketing. He explains how online shopping for an engagement ring led to an AHA moment around Facebook ad retargeting that brought his brokerage further success. Travis walks us through his transition to become an international real estate marketing strategist, discussing the details of how his Facebook coaching group supports agents to troubleshoot and optimize their marketing campaigns. Listen in for Travis’ insight on how Facebook ad targeting works and how you can leverage Elevated REM to generate high-quality leads through the social media platform.
Key Takeaways
The service provided by Elevated REM
- Facebook marketing campaigns for real estate industry
Travis’ introduction to online marketing
- Struggled as real estate agent at 19, had to find better way
- Built landing page, website for developer (2001)
- Online marketing campaign targeting parents of students
- Sold out building of condos in six months
- Developer sent Travis to marketing seminar in Vegas
- Learned VALS principles (track online behavior, psychology)
How Travis applied the VALS training to his real estate business
- Implement principles on budget, blew past competition
- Started to play with Facebook in 2007, trial and error
- Driving traffic to single property websites for each client
Travis’ AHA moment around ad retargeting
- Search for engagement rings online
- One site showed up again and again, ad changed over time
- Could apply same strategy to real estate
Travis’ success with ad retargeting campaigns
- 70% of market share in townhouse, condo new construction niche
Travis’ shift into real estate marketing
- Fell in love with marketing, opportunity to play at international level
- Personal and professional growth, scale to achieve dreams
How you can implement Travis’ expertise in your own business
- Learn on your own for free (content on website)
- Facebook, one-on-one coaching
- Done-for-you campaign
Travis’ role on the Facebook Advisory Group
- Advisor in real estate vertical
- Products, tools built to help agents
How Facebook ad targeting works
- Bidding, Expected Action, Relevancy
- High-quality leads require proper bid, copy and imagery that resonates with audience
Facebook’s ability to predict behavior
- Owns top four apps, 600 different data points
- Messenger conversations, browsing habits, geolocation
Connect with Travis
Resources
Free Facebook Messenger Bot Training
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