Relating to Customers Directly Through Video- with Ethan Beute- EP 15
Ethan Beute, Vice President of Marketing for BombBomb, a video marketing company for business professionals, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about video creation and how video allows you to share your unique and relatable personality to the consumers that you wish to work with. Learn from Ethan how to humanize yourself via video to your potential customers, how BombBomb works and benefits users, and why videos for your clients don’t have to be perfect.
Episode Highlights:
- How Ethan Beute got started with BombBomb
- What the landscape of the video industry in business looked like when BombBomb first started
- How easy is BombBomb to use with email?
- The core benefits of using video in business messaging
- The paradox of vulnerability
- Why you don’t want to serve everyone
- You only need to be yourself with video
- Ways you can track your content
- How does latent demand work?
- Ethan shares his rules for making successful videos
- Ethan talks about his book and his events
- An ideal way to learn from people
3 Key Points:
- BombBomb has over 45,000 customers.
- BombBomb allows you to hit record, receive a countdown, record your message through your webcam, the video gets encoded while recording, you hit stop, and your video is ready to send via email or text.
- People are going to feel like they know you before they ever meet you with video.
Resources Mentioned:
- LCA Marketing Center: LCAmarketingcenter.com
- Lab Coat Agents: LabCoatAgents.com
- Lab Coat Agents Live: https://labcoatagentslive.com/
- Ethan Beute: Linkedin Twitter
- BombBomb: Website Facebook Twitter
Connect with Lab Coat Agents:
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Posted On Twitter By @PfitzerMortgage