Sock Puppets, Sphere of Influence, and Real Estate Marketing Strategy – with Andrew Greer & Carrots – EP011
Developing a personal brand is crucial in growing a successful real estate business. But how do you come up with a concept that will attract the right audience? How do you create entertaining content that compels people to keep watching? And once they have started to engage, how do you go about turning viewers into clients?
Andrew Greer is a San Diego real estate entrepreneur and investor. His current focus is on multifamily development and subdivision maps, and Andrew is known for working with agents to build out referrals and create lead paths. He is also a master of branding, creating media to both attract new clients and expand his sphere of influence.
Today, Andrew joins Jeff to share the inspiration for Sock Talk, explaining how puppets Pickles and Carrots serve as a thumb-stopper to generate interest on Facebook. He shares his strategy for tracking engagement through Facebook Pixel and sending follow-up ads via the Ads Manager. Andrew offers insight around networking, discussing his BrewRE Meetup Group and the business it has generated over the past three years. Listen in for Andrew’s advice around producing media to entertain your target audience and turning viewers into clients with a strategic marketing funnel!
Key Takeaways
The format of Sock Talk
- Interviews with local entrepreneurs
- Sock puppets serve as thumb-stopper
- Target young families with children
How Andrew turns viewers into clients
- Use Facebook Pixel to track engagement
- Target with ads, provide call-to-action
- Ads ‘follow’ audience to other sites (e.g.: ESPN)
Andrew’s BrewRE Meetup Group
- Free monthly networking event
- $1M in profit via relationships
Andrew’s advice for real estate professionals
- Never eat alone (expand SOI)
- Identify target market
Andrew’s upcoming new show
- Not on Zillow to feature off-market properties
- Curate list of buyers, lock up listing contract
Connect with Andrew
Resources
San Diego Real Estate Networking
Follow Our Team
Posted On Twitter By @PfitzerMortgage