Solving for Follow-Up in Real Estate with a 24/7 ISA – with David Tal- EP009
The fortune is in the follow-up.
Unfortunately, it is unrealistic to expect agents to be slaves to their smartphones, responding to each and every lead it comes in—at any time of the day or night! So how do we solve for follow-up in real estate, knowing that 45% of leads NEVER get a call back and the ones that do have to wait an average of three hours?
David Tal is the co-founder and CEO of Agentology, the only 24/7, US-based Inside Sales Agent service. The platform makes it easy to engage and qualify the leads you’re already buying online, contacting prospects within minutes of inquiry and transferring hot leads to you. Agentology treats conversion like a science, developing and refining the best scripts, engagement tactics and conversion technologies to help clients run a more productive business—doubling and even tripling their closings!
Today, David sits down with Jeff to share his background as a successful real estate agent and broker and explain how he came to create Agentology to solve a problem in his own business. He describes how the platform works, discussing the process his team of highly-trained ISAs employ to follow up on each and every lead for Agentology clients. David speaks to the cost of the service compared to employing an in-house ISA and offers insight around what sets Agentology apart from auto-responders. Listen in to understand how Agentology is revolutionizing the science of customization and learn how to make the service a part of your real estate team!
Key Takeaways
David’s background
- Successful agent, broker for ten years
- Witnessed transition to IDX sites
The impetus for Agentology
- Agents making single attempt to contact leads
- Can’t be ‘slave to phone 24/7’
The statistics around lead follow-up
- 45% of leads never contacted
- Average response time = 3 hours
- 3 attempts/lead on average
How Agentology works
- Receive leads in real time, respond within minutes
- Highly-trained ISAs call 2X, then text and email
- Respond to 100% of leads (10 attempts in 5 days)
- Transfer qualified leads to agent with ISA notes
The cost of Agentology vs. an in-house ISA
- ISA = $3K to $5K/month + commission
- Agentology = $200 to $400/month ($4 to $6/lead)
How Agentology approaches leads
- Introduce as member of agent’s team
- Backed by best tech, data
What differentiates Agentology from other services
- Not in same bucket as auto-responder
- Personalized text with offer to call
- Tracks conversion based on lead source
The Agentology user-base
- More than half of clients are teams
- Top teams in every major market
How Agentology is evolving
- Custom scripts for niche markets
- Testing personality profiles
How to get started with Agentology
- Schedule demo on website
- $300 annual platform fee
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