The 6-Step Coming Soon Campaign that Generates Buyer AND Seller Leads – with Ryan Lipsey – EP012

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The 6-Step Coming Soon Campaign that Generates Buyer AND Seller Leads – with Ryan Lipsey – EP012

In the wake of sites like Zillow and Redfin, real estate agents only ‘own’ listing data before it goes live on the MLS. Is there a way to leverage that intelligence and create a Coming Soon campaign that generates both buyer and seller leads? How can REALTORS tap into the human desire for insider information and market an off-market listing?

Ryan Lipsey is a Senior Account Executive with Ticor Title, a title insurance and trust company based in San Diego, California. But Ryan is much more than just a ‘title guy.’ He creates content for fellow real estate professionals, bringing value to agents by way of an educational forum. Ryan offers in-person workshops on a variety of topics as well as an online platform known as Lipsey Live. He seeks to collaborate with entrepreneurial agents, marketing professionals and mortgage lenders in creating a trusted referral network.

Today, Ryan sits down with Jeff to share his mission to solve problems for agents. He walks us through his six-step process for promoting a Coming Soon, an approach that uses a combination of traditional and digital marketing strategies. Ryan discusses the benefits of the ringless voicemail tactic, where to turn for a great landing page, and how live calls are made easier in tandem with other efforts. Listen in for Ryan’s insight around the role vendors can play in bringing value to real estate agents and learn to make the most of a Coming Soon to generate and convert leads!