The Secret to Scaling Your Real Estate Team – with Keri Shull – EP018
How do you go from 19 transactions per year to 300-plus—in just five years? Keri Shull contends that the secret to scale lies in a willingness to invest in yourself and your business. Throughout her career, Keri has made it a point to invest in her real estate education by putting herself in the right rooms with the right people. In addition, she is willing to hire team members and invest in the latest technology, so that she can devote her time to the aspects of the business she enjoys most.
Keri is the founder and CEO of The Keri Shull Team at Optimé Realty, one of the top real estate teams in the DC Metro area. She has revolutionized residential real estate by developing a team of marketing specialists who use innovative technology to ensure maximum exposure for her client’s homes. In 2018, Keri’s team is on track to help 500 families buy or sell a home, accounting for $300M in transactions.
Today, Keri joins Jeff to share her real estate resume and explain how she scaled her business so quickly. She offers insight around building a successful team, staying ahead of the lead gen game and leveraging dramatic demonstrating in your listing presentation—and other facets of your real estate business. Listen in for Keri’s advice on putting yourself in the right room with people who are where you want to go and learn about her Inner Circle coaching program and upcoming Hyperfast Sales Bootcamp with Grant Cardone!
Key Takeaways
Keri’s real estate resume
- Fell in love with finding right home for buyer
- From 19 to 365 transactions in five years
How Keri scaled her business so quickly
- Leverage time through tech, people
- Focus on weakness and hire out
Keri’s insight on building a team
- Calculate what your time is worth
- Train well to get time back quickly
- Regular feedback (reinforce good behavior)
- Treat like partner for highest contribution
Keri’s tips around lead generation
- Listen to experts and tweak for market
- Study numbers for each lead source
- Stay ahead of trends and keep testing
- Add multiple pillars (e.g.: direct mail to market segment)
How Keri’s team doubled their listing conversions
- Retarget online before listing presentation
- Replace pre-list package w/ ‘do not open until’
- Resequence appointment (mechanical rapport)
- Demonstrate how you do what you do
- Show how will target right buyer
Keri’s Inner Circle coaching program
- $40/month for access to Keri, videos from events
- VIP Inner Circle for access to Keri’s team training
Connect with Keri
Email keri@kerishull.com
Resources
Sharran Srivatsaa on REMCN EP013
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Posted On Twitter By @PfitzerMortgage