Why Real Estate’s Top Producers Invest in Coaching – with Anthony Merkel - EP014 - PAK Region - USA Mortgage
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Why Real Estate’s Top Producers Invest in Coaching – with Anthony Merkel – EP014

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Why Real Estate’s Top Producers Invest in Coaching – with Anthony Merkel – EP014

We all have room to grow, yet many real estate professionals hesitate to invest in a coaching program because of the associated expense. But if you truly want to take your business to the next level, you have to make a habit of doing what unsuccessful people are not willing to do—on a consistent basis. And the most effective way to develop that kind of discipline is with the help of a coach.

Anthony Merkel is a certified Elite Level Sales and Leadership Coach with Southwestern Consulting. He has 15-plus years of experience in sales, sales management, recruiting and leadership, earning the Spencer Hays Silver Award for Recruiting as well as the Platinum Certification in Sales and Recruiting. Anthony is known as a systems master, breaking down big goals into achievable action steps. He is on a mission to bring out the best in clients as he helps them reach their personal and professional goals.

Today, Anthony joins Jeff to share his background, explaining how he transitioned from door-to-door sales to leadership and coaching. He discusses the correlation between success and coaching, describing how a coach can help you identify mistakes in the moment and hold you accountable for what matters most. Anthony walks us through the process of working with a Southwestern coach, describing the customized approach they take based on each client’s personality assessment. Listen in for insight around the value of answering to someone besides your sales manager or spouse and learn why you deserve the support of a coach to help you overcome limiting beliefs and become the best version of yourself!

Key Takeaways

Anthony’s background in sales and coaching

  • Cut teeth in door-to-door sales for Southwestern
  • Fell in love with recruiting and mentorship
  • Transition to coaching with sister company

The correlation between success and coaching

  • Build habit of doing what others won’t
  • Don’t see own mistakes in moment
  • Let selves off hook for what matters most

The process of working with a Southwestern coach

  • Committed, coachable and ready to change
  • Match based on DISC assessment, industry
  • 45-minute call twice a month

Why Southwest uses a personality assessment

  • Meet people where they are to affect change
  • Custom fit based on critical success factors

The value of being accountable to a coach

  • Answer to someone besides manager, partner
  • Call out on lies we tell ourselves

Connect with Anthony

Southwestern Consulting

Call (314) 494-1019

Email amerkel@southwesternconsulting.com

7-Day Sales Training anthonyswcbonus@gmail.com

Resources

The Common Denominator of Success by Albert E.N. Gray

Connect with Jeff

Pfitzer Mortgage Team

PAK Region on Facebook

Jeff on LinkedIn

Jeff on Twitter

Please call us at 636.741.5362 or Contact Us
with any questions or to start your loan process today!

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